Service
Go-to-Market Strategy
Our understanding of the BFSI-tech sector helps you read market needs precisely and build a complete go-to-market strategy.
What we do
How we approach go-to-market strategy
Our consultants work closely with your team to build a go-to-market strategy tailored to your products, services and business objectives. This covers market segmentation, positioning, pricing, and the promotion and distribution channels that will carry your product.
We also build the execution plan: resource allocation, setting up the distribution network and performance tracking. We stay with you through implementation and keep improving the plan based on real market feedback.
Research
All termsRelated terms in the Insurance Encyclopedia
Distribution and intermediariesCorporate agentA corporate agent is a company, bank, NBFC or other entity registered with IRDAI to sell insurance through its certified staff, with tie-ups of up to nine insurers in each line.Distribution and intermediariesOpen architecture in bancassuranceOpen architecture in bancassurance lets a bank or other corporate agent sell products of several insurers in each line, up to nine per line in India since 2022, instead of one partner.Distribution and intermediariesInsurance web aggregatorAn insurance web aggregator is an IRDAI-registered company that runs a website comparing insurers' products, passes leads to insurers and can sell policies online or by phone.Distribution and intermediariesInsurance marketing firm (IMF)An insurance marketing firm (IMF) is an IRDAI-registered local distributor that sells retail insurance from up to six insurers per line, and other financial products, within chosen districts.Distribution and intermediariesInsurtechInsurtech is the use of technology to design, sell, price or service insurance, and the firms that do it, from digital brokers and aggregators to digital insurers and software providers.Regulation and regulatorsBima SugamBima Sugam is India's regulator-backed online insurance marketplace, set up under IRDAI's 2024 regulations as digital public infrastructure for buying, servicing and claiming on policies.
Other services
Next step
Let's talk about your distribution goals
Book a time with Vipul Jain, or write to us. We work with insurers, NBFCs and FinTechs across India.