Service
Distribution Profitability
A data-driven approach that finds the root causes of under-performance and builds tailored solutions to fix them.
What we do
How we approach distribution profitability
Through rigorous data analysis, we identify the performance bottlenecks, inefficiencies and opportunities in your distributor network.
With those insights, we design and implement strategies that streamline operations, lift distributor productivity and build a high-performance culture across your network.
Case studies
This work in practice
Digital support service
Life insurance company struggling to retain its new sales managers
A life insurance company · Apr 2018 to Mar 2019
66%
Read the case studyRecruit active agents66% of FLS were able to recruit 3 agents by M3
Addressing recruiter challenges to build a team of active agents
SUD Life · Nov 2023 to Apr 2024
50%
Read the case studyRecruitment per BDM improved by 50%
Research
All termsRelated terms in the Insurance Encyclopedia
Distribution performance metricsAgent productivityAgent productivity is the new business an agent produces in a period, usually measured as policies (case rate) or annualised premium per active agent per month or year.Distribution performance metricsPersistency ratioPersistency ratio is the share of life insurance policies, or of their premium, that are still paying renewal premiums at set points after sale, such as the 13th and 61st month.Distribution performance metrics13th month persistency13th month persistency is the share of regular premium life policies, by premium or by count, that pay their first renewal premium, measured at the 13th month after issue.Distribution performance metricsAgent attritionAgent attrition is the rate at which insurance agents leave or are terminated from an insurer's rolls in a period, usually shown as terminations divided by the average number of agents.Distribution performance metricsCost of acquisition per policyCost of acquisition per policy is the total spent to win one new insurance policy, including commission, sales staff, marketing, medicals and issuance costs, divided by policies issued.Distribution performance metricsChannel mixChannel mix is the split of an insurer's new business premium across distribution channels such as individual agents, banks, other corporate agents, brokers, direct and online sales.
Other services
Next step
Let's talk about your distribution goals
Book a time with Vipul Jain, or write to us. We work with insurers, NBFCs and FinTechs across India.