Empowering a life insurance company to onboard their customers as agents
Industry
Life Insurance
Recruiting managers
2,900
Project period
Apr 2020 to Mar 2021
Channel
Agency
Agents recruited
33,000
Challenges the life insurance company faced
The company reached out to the customer through mailers and messages, but the customer did not respond.
Solutions we provided
Whenever the customer raised a query or complaint, it was resolved to their satisfaction. Afterward, the customer service executive called to confirm that the issue had been resolved as expected. They also offered the customer an opportunity to earn additional income. When the customer agreed, the lead was assigned to the manager closest to their home. The customer service executive tracked the lead until completion because they received credits for successful follow-through.
From service call to new agent
- 1CSE resolves the queryThe customer's issue is closed
- 2CSE calls backTo pitch the agency career
- 3CSE allocates the leadTo the nearest recruiter
- 4Recruiter completes the processRegistration to coding
- 5CSE follows upWith the candidate and the recruiter
CSE: customer service executive
Impact
22%
Recruitment grew by 22%
The top of the funnel improved as we added a new recruitment source.
15%
Registration to coding improved by 15%
The conversion ratio of new sources of recruitment was 35% better than other sources.
40%
40% productivity gain in recruited agents
Customers who joined as agents used their own policies as testimonials to convince prospects.
Vipul developed creative solutions that boosted recruitment growth by 22%. He collaborated with various teams to enhance processes and tools, increasing recruitment intensity and effectiveness.
Facing a similar distribution problem?
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